The Charmery joins UNION Collective from The Charmery on Vimeo.
The Charmery Announces Plans to Expand Production and Retail at Union Collective
Baltimore, MD (June 20, 2017) – Hampden’s beloved ice cream parlor, The Charmery, best known for its imaginative and Baltimore-themed flavors, today announced it will be moving all production and opening a second location at Union Collective when it opens next year. Dubbed “The Ice Cream Factory,” it will utilize 5,500 square feet for expanded production, retail operations, and event space. A promo video of the announcement can be viewed here: (insert link).
“When the Union crew approached us about moving production over to their new space, it solved a problem we had been thinking about, which was, how do we responsibly and thoughtfully grow our business and brand,” said David Alima, Master Creamer and Co-owner of The Charmery. “As much as we love our current home, our production space is only big enough to make product for our existing shop. Opening at Union Collective will enable us to open an additional ice cream shop for our beautiful customers, and have the room we need to do events and catering, not to mention the amount of crazy flavor experimentation we plan to do there. We want to blow minds and take ice cream to the far reaches of the time space continuum. For those worried, rest assured, our corner shop on The Avenue is remaining open and will never ever close.”
“It’s amazing to live your dream and even more exciting to be able to expand upon your dream. Coming from an event background, it was natural to put together The Charmery’s Ice Cream Social experience, which brings our ice cream outside the four walls of our shop to office celebrations, weddings, and mitzvahs. But now, at Union Collective, we have room to grow this business without the space constraints we have in our shop on The Avenue,” added The Charmery’s Co-owner Laura Alima.
“Union Collective was created for businesses like The Charmery—a homegrown, hometown favorite brand that has experienced rapid growth and is ready to take its next step. It was when the Alima’s shared their plans for future growth and their need for more space that our concept for Union Collective began to take shape,” said Adam Benesch, co-founder of Union Craft Brewing. “David and Laura have a passion for ice cream like we do for beer. We cannot wait to see what new flavors and experiences come from the Ice Cream Factory.”
About UNION Collective:
UNION Collective will transform 10.5 acres and 138,000 square feet of warehouse space located at 1700 W. 41st Street in Baltimore’s neighborhood of Hampden-Medfield into an interactive and collaborative assembly of several of Baltimore’s growing independent businesses. With 87,000 square feet adjacent to UNION Craft Brewing’s new headquarters, brewery and taproom, the project will be home to eight other commercial tenants. Local makers, non-profits, and other businesses will produce and sell their wares on site, share resources, collaborate, and connect with the community at large. Construction on the project begins July 1, 2017. For more information, visit www.union-collective.com.
About The Charmery
Located on The Avenue in the Baltimore neighborhood of Hampden, The Charmery handcrafts super-premium ice cream that focuses on the fun flavors that make Charm City so delicious. We use the best possible ingredients, supporting local farmers and producers whenever possible. We have an ever-changing sundae menu, dairy-free and vegan options, seasonal ice cream flavors, sodas from scratch, hand-spun milkshakes, and floats with the root beer right from the tap! The Charmery is the dream come true of husband and wife team, David and Laura Alima. For over 10 years, they imagined their Ice Cream Shop – travelling around the country for R&D for their own shop. It’s been an amazing journey to get to the point where they opened the doors to The Charmery and shared their vision to the Baltimore community. Both Maryland natives, The Charmery is a homage to the city they live in and love. For more information, visit http://www.thecharmery.com.
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Media Inquiries:
Nicole Atkinson
(410) 627-0561
Nicole@pushtostartinc.com
